If the U.S. health care system was a country, it would have the fifth
largest GDP on the entire planet. At this point only the United
States, China, Japan and Germany have a GDP that is larger than the 3.5
trillion dollar U.S. health care market. If that sounds obscene to you,
that is because it is obscene. We should want people to be attracted
to the health care industry because they truly want to help people that
are suffering, but instead the primary reason why people are drawn to
the health care industry these days is because of the giant mountains of
money that are being made. Like so many other things in our society,
the health care industry is all about the pursuit of the almighty
dollar, and that is just wrong.
In order to keep this giant money machine rolling, the health care
industry has to do an enormous amount of marketing. If you can believe
it, a study that was just published found that at least 30 billion dollars a year is spent on such marketing.
Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from high-priced prescriptions to do-it-yourself genetic tests and unapproved stem cell treatments.
Spending on health care marketing nearly doubled from 1997 to 2016, soaring to at least $30 billion a year, according to a study published Tuesday in JAMA.
This marketing takes many different forms, but perhaps the most
obnoxious are the television ads that are endlessly hawking various
pharmaceutical drugs. If you watch much television, you certainly can’t
miss them. They always show vibrant, smiling, healthy people
participating in various outdoor activities on bright, sunny days, and
the inference is that if you want to be like those people you should
take their drugs. And the phrase “ask your doctor” is usually near the end of every ad…
As a result of all those ads, millions of Americans rush out to their
doctors to ask about drugs that they do not need for diseases that they
do not have.
And on January 1st, dozens of pharmaceutical manufacturers hit Americans with another annual round of massive price increases.
But everyone will just keep taking those drugs, because that is what
the doctors are telling them to do. But what most people never find out
is that the pharmaceutical industry goes to great lengths to get those
doctors to do what they want. According to NBC News,
the big drug companies are constantly “showering them with free food,
drinks and speaking fees, as well as paying for them to travel to
conferences”.
It is a legal form of bribery, and it works.
When you go to most doctors, they will only have two solutions to whatever problem you have – drugs or surgery.
And since nobody really likes to get cut open, and since drugs are
usually the far less expensive choice, they are usually the preferred
option.Of course if doctors get off the path and start trying to get cute by proposing alternative solutions, they can get in big trouble really fast…
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