We’ve all heard to avoid harmful chemicals when it comes to skincare—but
what are the benefits of botanicals, and how can you include them in
your daily routine?
It’s everywhere. The notion of swapping out toxic chemicals has
permeated the entire consumer goods industry, ranging from beauty
products to mattresses, and everything in between.
But with this increased awareness
of what’s in the products we use every day, comes an even greater
responsibility for consumers to be able to decipher the ingredient list
on their labels. Many synthetic organic chemicals and their replacements
are disguised within hard-to-pronounce words like “dibutyl phthalate”
and “propylparaben”—and we’ve heard the advice to avoid the ingredients
we don’t recognize. So what should we be looking for in our products?
Enter plant-based ingredients.
You’ve likely heard of plant-based botanicals,
and it’s no secret that herbalism and nature-based products are
trending. But it’s when we dig a little deeper and begin to uncover the
benefits of plant-based ingredients that we’re able to begin
to cultivate a holistic lifestyle that lasts. When we understand the
“why” behind the choices we make, they become even more powerful.
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