RT26 Jul, 2019
When the founder of a Christian veterans group tried to upload a
YouTube ad for his organization, he received an odd rejection,
informing him the keyword “Christian” was no longer acceptable under the
site’s ad targeting policy.
Chad Robichaux, founder of
the Mighty Oaks Foundation, a charitable group that helps veterans
overcome wartime trauma, took to Twitter with a screenshot detailing his
encounter with the tech giant.
“This is the first time we'd seen this,” Robichaux told
Faithwire in an interview. Within hours of Robichaux’s post, YouTube
attempted to explain the situation in a tweet of its own.
“We know that religious beliefs are personal, so we don’t allow advertisers to target users on the basis of religion,” the Google-owned platform said. “Beyond that, we don’t have policies against advertising that includes religious terms like ‘Christian.’”
The
veteran fired back, arguing the company’s statement was demonstrably
false and that he had used the same keyword in previous ads without
problems “for years.” Moreover, he claims when he tried running the same ad but with the keyword “Muslim” instead, there was no issue.
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