NBC March 4, 2019
Arthur Blank hopes to revolutionize the stadium experience yet again.
AMB Group, which owns Mercedes-Benz Stadium in Atlanta, announced
Monday it will become the first pro sports stadium to implement a
completely cashless model.
This will apply to all sporting events and nearly every concert, effective Sunday, March 10.
Mercedes-Benz Stadium is
home to the NFL's Atlanta Falcons and Major League Soccer's Atlanta
United and was the home for Super Bowl LIII last month.
Whether fans are buying a $1.50
hot dog, purchasing merchandise or even a game ticket — cash will no
longer be accepted. The goal is to dramatically speed up transactions to
keep fans from spending unnecessary time waiting in lines.
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